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BANDAI's History
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BANDAI's History
1950’s
  July 1950   President Naoharu Yamashina founds Bandai, based in the Kikuya-bashi region of Asakusa in Taito Ward, Tokyo
      Paid-in capital ¥1 million. Mainly selling celluloid toys, metallic toys (passenger cars), and rubber swimming rings.
September 1950   First original Bandai product launched: the Rhythm Ball.
  March 1951   Export sales commence.
  April 1951   First original Bandai metallic toy launched: the B-26.
  April 1953   As exports expand, new shipment and warehousing facilities constructed in nearby Komagata.
  July 1953   Product inspection department established to perform quality control checks on all products.
      R&D department established to improve quality of metallic toy range and develop new products.
      Transport division (forerunner of Bandai Logipal) commences operations.
  January 1955   Waraku Works established
  June 1955   New company office built in Komagata 2-chome, Asakusa, Taito Ward.
      Company logo created using the initials BC (Bandai Company).
  September 1955   Inaugural issue of "Bandai-ya BC News" (PR letter)
  November 1955   Bandai launches a product guarantee system-an industry-first-in conjunction with the Toyopet Crown (1956 version) model car.
     
      Toyopet Crown
 
  July 1958   First TV advertisement airs with the catch-phrase "the Red Box means a BC-guaranteed toy."
  July 1959   "Cars of the World" model car series launched.
      Company logo stressing emphasis on product quality (commonly known as the "Banzai mark") created
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