| |
September
1970 |
|
Tonka
Japan established. |
| |
May
1971 |
|
Bandai
Models established. |
| |
July
1971 |
|
Popy
established as specialist character toys manufacturer. |
| |
October
1973 |
|
Mazinger
Z toy wins the Grand Prix prize at the 4th International Trade Fair
Toy Concours. |
 |
Super-alloy Mazinger
Z
(c) DYNAMIC KIKAKU |
|
| |
1974 |
|
Super-alloy
Mazinger Z is a big hit. |
| |
December
1974 |
|
Bandai,
Popy and Tonka Japan coordinate the industry's first-ever joint press
newspaper advertising campaign. |
| |
January
1975 |
|
Trademark
and logo both changed, accompanying a coordinated worldwide sales
effort by the nine firms within the Bandai Group. |
| |
October
1975 |
|
Tie-up
in the US with the firm, Monograms. |
| |
August
1976 |
|
First
exports of Jumbo Machine-der (like Mazinger Z) to Mattel of the US.
Becomes a best-seller under the brand name "Shogun." |
| |
November
1976 |
|
Popy
factory at Mibu established. |
| |
April
1977 |
|
Bandai
(H.K.) Co., Ltd. established as overseas manufacturing base in Hong
Kong. |
| |
|
|
Hit
the Mole game launched, becoming a huge hit the following year. Gained
the Nikkei Hit Product award for 1977. |
| |
September
1978 |
|
Bandai
Publishing established. |
| |
|
|
LSI
Baseball launched, later becoming Bandai's first big electronic game
success. |
| |
October
1978 |
|
Bandai
America Inc. established as local US sales/marketing operation. |
| |
November
1979 |
|
B-AI
Electronics and B-AI Mibu established. |
| |
|
|
Candy-Candy
Nurse's Bag becomes one of the biggest ever hit products in the girls'
character toy segment. |
Home > About Company > BANDAI's History
