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Press Release
Bandai Co., Ltd.
Head Office: Komagata 1-4-8, Taito-ku, Tokyo
President: Takeo Takasu; Capital: 24.4 billion yen
Carddass “Konjiki no Gash Bell!! The Card Battle” Trading Cards
Rack Up Cumulative Domestic Sales of 500 Million Cards in a 20-Month Period!
Overseas launches under way, to extend from Asia first to North America

Launched by Bandai Co., Ltd. in May 2003, the “Konjiki no Gash Bell!! The Card Battle” Carddass trading cards series had sold a cumulative total of 500 million cards by the time the 9th edition was released on January 21, 2005. Even now that trading cards have won a firm mainstream following, this is an outstanding result, achieved faster than any other card in the history of Bandai's card products.

The profile of this series will be raised even higher by Zakeru Festa 2005: Level Spring, to be held on March 20 at Chiba's Makuhari Messe convention center (with the 4th Demon King Championships card event as a side attraction).

Overseas, the series was launched on the Hong Kong and Taiwanese markets in October 2004, while the cards will be released in stages in the US market starting in May 2005, timed in coordination with the debut of the TV animation “Zatch Bell!” in spring 2005.

Here in Japan, the 10th edition is due to be released in late March, and the series will continue to grow as new editions are released in the future. Fans can look forward to new developments at an ever-increasing pace in the Carddass “Konjiki no Gash Bell!! The Card Battle” series.

Konjiki no Gash Bell!! The Card Battle, Level 9: Ogon no Chikara wo Tsugishimono
©Makoto Raiku/Shogakukan•Fuji TV•Toei Animation

What is Carddass “Konjiki no Gash Bell!! The Card Battle”?

Konjiki no Gash Bell!! (known as “Zatch Bell!” in the US), a TV anime series broadcast weekly on Sundays at 09:00 on the Fuji Television network, is based on a popular manga strip published in Shogakukanfs weekly manga magazine Shonen Sunday. Besides its distinctive characters, its appeal lies in its storylines, in which the hero Gash Bell (known as “Zatch” in the US) and his friends fight battles using Magic Books, and in the process, build up friendships and alliances with demons and humans. The tie-in event Zakeru Festa 2004: Level Summer (with the 3rd Demon King Championships card event as a side attraction), held in August 2004, attracted much attention, mainly among boys and girls at elementary and middle schools: visitor numbers of over 30,000 a day were recorded.

“Konjiki no Gash Bell!! The Card Battle” is a game where the players play “card battles” using character cards featuring demons (children from the demon world) appearing in the Konjiki no Gash Bell!! (known as “Zatch Bell!” in the US) TV anime series, along with cards representing the characters' respective skills. To utilize the appeal of the story, the Magic Books, which are key items in the story, are incorporated into the specifications of a product used in the card battle, called the Magic Book File. A player in possession of a Magic Book File can take on the role of a character from the story, using his or her Magic Book to mount attacks on an opponent, or to cast defensive spells. This new style of playing, completely different from any conventional card game, is thought to be the factor that has the fans completely hooked.

The 3rd Demon King Championships, a card event held last year

Product Outline
Konjiki no Gash Bell!! The Card Battle
Level 9: Ogon no Chikara wo Tsugishimono
Recommended retail price:Per set of 4 cards from Carddass vending machine: 100 yen (including 5% tax)
Booster pack: 158 yen per pack of 6 cards (including 5% tax)
Sales channels:Carddass vending machines throughout Japan
Toy stores, department stores, volume retailers, convenience stores and other outlets throughout Japan
Launch date:January 21, 2005
Booster pack product size:130 mm (H) x 70 mm (W) x 2.7mm (D)
Card varieties:61 in total
(36 Normal Cards, 18 Rare Cards (with foil stamping), 4 Super-Rare Cards (holographic), 2 Ultra-Rare Cards (holographic, with foil stamping), 1 Secret Card (holographic, with rainbow foil stamping)

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