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Press Release
2007/03/29
BANDAI Co., Ltd.

Tanaka Kikinzoku Jewelry K.K.
Toymaker Bandai to team up with GINZA TANAKA,
a well established name in the jewelry business


Companies Create GUNDAM FIX PLATINUM,
a Pure-Platinum Mobile Suit Gundam Figure

−Figure to be shown at world's largest jewelry show held in Basel, Switzerland−


BANDAI Co., Ltd. announced that it has teamed up with GINZA TANAKA (Tanaka Kikinzoku Jewelry K.K.) to create “GUNDAM FIX PLATINUM, a pure-platinum Mobile Suit Gundam” figure. Bandai is based in Taito-ku, Tokyo and headed by Kazunori Ueno, President & CEO. GINZA TANAKA is based in Chuo-ku, Tokyo and headed by Hideya Okamoto, President & CEO.
This joint effort is the result of GINZA TANAKA's desire to create new value in its platinum jewelry business and Bandai's desire to gain more exposure around the world for the Gundam characters. The companies created the timeless and highly popular character in pure platinum (Pt1000), a precious metal symbolizing purity, rarity, and eternity. By reproducing the character in ever glittering silvery-white platinum, the companies have succeeded in preserving the charm and splendor of Gundam for all time. With the substantial presence only possible with a precious metal and a design consisting of as many as 89 elaborate parts, GUNDUM FIX PLATINUM is a delicate yet noble work of art.
GUNDUM FIX PLATINUM will be shown at BASELWORLD 2007, the world's largest international watch and jewelry show held in Basel, Switzerland. This year's show will open on April 12. There are no plans to market the figure at this time, but its retail value is estimated at US$250,000. The figure was made with 1,400 g of pure platinum (Pt1000).



♦About This Latest Effort
GUNDAM FIX PLATINUM, a pure-platinum Mobile Suit Gundam figure, got its start when Bandai made a proposal to GINZA TANAKA about a new project utilizing the characters. This joint effort is the result of GINZA TANAKA's desire to create new value in its platinum jewelry business and Bandai's desire to gain more exposure around the world for the Gundam characters.
In creating the figure, Bandai relied on the art direction of Hajime Katoki, a designer who has been on the front line of Gundam model design. GUNDAM FIX PLATINUM has been reproduced in an elaborate 89-part design, a feat never before achieved in pure platinum. The entire process took some two years from design to manufacture.
This work was not created for retail purposes. It is a one-of-a-kind masterpiece representing the enduring world of Gundam in platinum, a precious metal known as the king of precious metals for its purity, rarity, and eternity.
Furthermore, a 0.15 ct. diamond was used on the figure's head to accentuate the glittering platinum.






GUNDAM FIX PLATINUM (pure-platinum Mobile Suit Gundam figure)
©SOTSU AGENCY•SUNRISE





♦Participation in BASELWORLD 2007, the world's largest international watch and jewelry show
The world will get its first chance to see GUNDUM FIX PLATINUM at the Platinum Guild International booth (Hall 2.1, Stand A01) during BASELWORLD 2007, an international watch and jewelry show held in Basel Switzerland each year. This year's show will run from April 12 to 19. After its showing in BASELWORLD 2007, plans call for the figure to be shown at events held in Japan.


What is BASELWORLD 2007?
BASELWORLD 2007 is the world's largest show if its kind. Some 2,100 companies will be exhibiting their products, including watches, jewelry, precious stones, and other related products. The more than 160,000 m2 venue will feature separate watch, jewelry, related products, and country-specific pavilions spread out over six exhibition halls. Over 94,000 specialty buyers and 2,500 press representatives are expected to visit Basel from around the world.



What is Platinum Guild International?
Platinum Guild International (PGI) is an organization funded by leading South African platinum producers and refiners. Founded in 1975, PGI has been providing information, sales support and training to all levels of the jewelry trade for almost 30 years. In addition to its headquarters in London, PGI has offices in each of the world's major jewelry markets - China, Germany, India, Italy, Japan and the USA.


What is “Mobile Suit Gundam”?
“Mobile Suit Gundam”, the first show in the Gundam series, debuted on TV in 1979. Popular for its realistic human drama and elaborate settings never before seen in a robot anime, the show became a social phenomenon.
This was followed by 12 animated TV series, 19 theatrical releases, and 13 direct-to-video animated features. Even today, 28 years since its debut in Japan, the characters of Gundam continue their grip on the hearts and minds of both new fans and old.



Who is Hajime Katoki?
Hajime Katoki is a mechanical designer and illustrator who works mainly in the fields of animation and video game development. He has worked on many Gundam titles dating back to the 1991 direct-to-video release “Mobile Suit Gundam 0083: STARDUST MEMORY”.
Katoki was in charge of the mechanical design of titles such as “GUNDAM SENTINEL”, “Mobile Suit Victory Gundam”, and “New Mobile Report Gundam Wing: ENDLESS WALTZ”. His distinctive model style is known as “Ver.Ka” (Version K.A.) and is immensely popular among Gundam fans.



Product Overview
Product name: GUNDAM FIX PLATINUM (a pure-platinum Gundam figure)
Size: 125 mm tall
Weight: 1.4 kg
Material: Pure platinum (Pt.1000)
Other materials: A 0.15 ct diamond is used on the camera eye portion of the head.



BANDAIwebsite URL: http://www.bandai.co.jp/
GINZA TANAKA website URL: http://www.ginzatanaka.co.jp/


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