Presidents' Message
BANDAI CO., LTD.
BANDAI has adopted the corporate slogan "Dreams and Creation: The Happy Moment Creator". We deliver a wide variety of entertainment products leveraging intellectual property (IP), including toys, Gashapon, cards, confectionery, food products and candy toys, to apparel and daily necessities, serving as the core of the Group's business.
Over 75 years have passed since BANDAI’s founding. Adults who grew up playing with our products are now rediscovering them with their own children and, increasingly, discovering new products they appreciate themselves. Meanwhile, the current shifting media landscape has brought Japanese IP to even more fans around the world, steadily extending our products’ global reach.
With our Vision "Connect with Fans," our new Mid-term Plan, which was launched at the beginning of the current fiscal year, aims to leverage our IP to realize broader, deeper, more multifaceted connections with fans around the world.
Inspired by these fan connections, we’ll continue delivering happy moments around the world while leveraging the comprehensive capabilities of our Group, which operates a wide range of businesses in the entertainment sector.
You can expect more great things from BANDAI in the future as we continue to take on new challenges.
Kazuhiro Takenaka President & CEO BANDAI CO., LTD.
BANDAI SPIRITS CO., LTD.
Connecting with fans around the world by manufacturing with spirit
Bandai Spirits was established in 2018 with the goal of achieving business growth in global markets for products geared toward a mature fan base.
We are expanding our category brands globally in each business, including Gunpla and other plastic model products, Tamashii Nations figures and robots, Ichibankuji character lottery, and Banpresto amusement prizes. We are also strengthening our system to deliver products to more customers around the world through Premium Bandai, the Group's official e-commerce website operated by Bandai Spirits.
In our Mid-term Plan, which we have been advancing since April 2025, we established our Mid-term Vision to "Connect with Fans," and we aim to connect more deeply and broadly with our fans with IP at the core.
Bandai Spirits maximizes the value of IP by manufacturing with spirit (Tamashii), and by combining the strengths of each company in the Bandai Namco Group, we will connect with fans around the world and deliver exciting new experiences that transcend their imaginations.
Hiroshi Sakakibara President & CEO BANDAI SPIRITS CO., LTD.